Our Story
Check out why our small business was created
Meet Our CEO Aiden Long!
About the CEO
Aiden Long, who started as CEO at 13, founded the company to combine a passion for sports memorabilia with a commitment to offering collectors the best value. Aiden’s dedication to customer satisfaction and innovation has earned Graden Cards LLC a trusted reputation in the community. Beyond running the business, Aiden excels academically in honors courses and is an accomplished athlete, showcasing the same drive and focus both on and off the field.
Why we strive to bring world-class sports cards prices.
Graden Cards LLC was founded by me at just 13 years old, and we've been growing rapidly ever since. Starting in April 2023, Graden Cards focused on selling baseball cards, but as we expanded, we branched out into other sports cards and eventually all types of sports memorabilia. Our mission is to continue growing, offering high-quality products, and providing top-notch services based on customer feedback.
When I began collecting cards, I noticed how hard it was to find reliable sports card shops nearby. That’s why I started Graden Cards—so collectors across the United States could access sports memorabilia quickly, easily, and at the best prices.
We’re excited about the future and are planning to roll out new services to enhance your experience with Graden. Based in Madison, Wisconsin, we take pride in being your trusted destination for sports memorabilia. We’d love the opportunity to have you as our customer!
My journey to collecting and starting Graden Cards LLC
Why we are worth buying from
At Graden Cards LLC, we’re committed to delivering the best sports memorabilia experience possible. Unlike Goldin, Fanatics Collectibles, or eBay—where your money feeds massive corporations—you’re supporting a small business that prioritizes each customer’s satisfaction. We work hard to bring you the best prices and unmatched service, treating you with respect and genuinely caring about your collecting goals.
Our structured consignment system stands apart from those of Goldin and eBay, who take unreasonable portions and leave you to do most of the work. At Graden Cards, we handle everything for you, making selling your items stress-free and rewarding. Plus, we provide strong comp offers for the items you sell to us, unlike other buyers who offer unfair deals as low as 80%. When you choose Graden Cards, you’re choosing a company that values transparency, fairness, and the needs of collectors like you.
The Card That Started it All
The card that started Graden Cards was the card below. The card below is a 2017 Bowman Draft Chrome Bubba Thompson 1st auto PSA 10. This sports card of Bubba Thompson was the first card that I bought and that started the business. I pulled this card and then decided to get the card graded. The reason I got the card in the first place was for my family member. I got this card because it was her favorite player that she saw in baseball, so I decided to get this as a surprise for a present. I pulled the card from a Bowman Baseball box and wanted to see recent listing prices for the fun of it. When I saw some of the current listings at the time I saw that some people listed it for over $500 dollars. Then I obtained the idea to start a business of finding and pulling good cards to sell. Once we started Graden we bought a couple different boxes and kept looking for good cards.
Don't Just Take Our Word For It
We will some day over take eBay -With your help- and all of the bad things that do to there buyers and sellers.
According to 60 minutes tv show listen to what eBay has done. Check this summary out.
In a shocking scandal, senior eBay employees were implicated in a coordinated harassment campaign against a Massachusetts couple who ran an online newsletter critical of the company. The campaign, which included sending disturbing items like a bloody pig mask and live insects, was described by some as feeling like “corporate terrorism.” The goal was to intimidate the couple into stopping their coverage.
The eBay stalking scandal drew significant attention, including a statement on 60 Minutes from Sharyn Alfonsi. The company’s former Chief Communications Officer, Steve Wymer, and others were accused of joining a criminal conspiracy to target the couple. eBay has since cooperated fully with the government investigation, distancing itself from those involved in this disturbing abuse of power.
Our Authorized Dealer Partnerships
